John Rosenfeld currently serves as Managing Director, President of Digital Banking Unit, a division of Manufacturers Bank, member of SMBC Group. He joined SMBC Group in February 2021 as President of Jenius Bank to complete the planning and seek full approval to initiate SMBC’s initiative to enter U.S. retail banking business with a completely new digital bank offering. John has assembled a team of 200 digital and consumer banking experts, aligned key technology and operations partnerships, and initiated development. He expects to launch the new bank offering in 2023. John’s vision is to humanize digital banking and lead a monumental shift in the industry. He has more than 25 years of executive experience in financial services, including several leadership positions in digital banking, product innovation and management, retail sales, service, and operations.
John served as President for Citizens Access, an online direct bank that operates as a division of Citizens Bank, and as Executive Vice President of Everyday Banking at Citizens. He was responsible for all consumer and business products offered by Citizens Bank and Charter One customers. John also held Executive Vice President and Head of Retail Deposits and Payment Products at TD Bank, managing their largest P&L and directing the redesign of checking and savings product suite. As Managing Director of Online Engagement at TD Ameritrade, he increased assets, boosted revenues, and reduced costs through digital innovation, and developed the company’s first strategy for social media. Prior to that, John held senior executive positions at Bank of America including digital banking executive, credit card sales executive, branch division executive, and a number of business general manager roles.
Before beginning his career in financial services, John served for eight years as an active-duty officer in the U.S. Army, attaining the rank of captain with the U.S. Army Special Forces. He holds a Bachelor of Science degree in mechanical engineering from Norwich University in Northfield, Vermont.